Our script
recorded version:https://youtu.be/BaU2L_dFNTI
Our production company is called ‘snowball productions’. We
settled on this because we liked the idea of combining the snowball effect –
where things start off small then gradually get bigger with our film. We did
this by linking the snowball effect to depression - the fact that if our main
character Ash kept everything to herself and did not seek help then things will
gradually get worse and worse. In our logo we used the idea of a snowball
rolling downhill which would cause it to get bigger as it gathered up more
snow. We then needed a clear and particularly large title so that our audience
knew which production this film was. The way that we incorporated the title
would be that we used capitalized sans serif font at the same angle of the
‘hill’ behind the snowball, with a thick black line above it, which almost
creates the illusion of the snowball moving at a significant speed. We kept the
logo in black and white as we thought that this would be most effective, as the
white connotes the innocence and sweetness of our character Darcy and the black
connotes sadness and depression that could be linked to her best friend Ash.
The contrast of these two colours could show how they are total opposites. This
logo would appeal to our audience for various reasons – the first being that
the snowball effect can be applied to various situations that vary in
significance, from problems or fallout with friends to illnesses or worries
about yourself etc. The effect that this has on our audience would be that it
gives them assurance that there are other people dealing with similar issues
and that the films that we produced will help them and teach them different
ways to deal with their issues.
For our film we would use universal studios as our film
distribution company because they have produced similar films to ours. For
example the pitch perfect series, this also deals with the awkwardness and the
difficulty of teenage life. This will relate to our film as our main character
Ash and her best friend; Darcy are both awkward teens who are struggling with
their lives, trying to fit in and finding their purpose.
We shall try and get funding from the government, The UK
government invests tens of thousands into the British film industry each year,
and all we would have to do is apply for funding via application form to the
appropriate BFI-Funded program and wait for a positive response.
We presented our titles in various ways throughout the
opening of our film in order to appeal to our target audience and relate to our
film. The main title of our film is in a cloud font, which we produced on
Photoshop. We decided to use this because clouds connote freedom and the idea
of dreaming and aiming high. This is important to our film as the main
character has obstacles to overcome which makes her feel emotionally tied down
and unable to be free, which is a direct contrast to the style of our title.
This will appeal to the target audience as it makes them think that the film is
going to potentially be a stereotypical teen angst film, however the more they
watch of it, the more they that realize we actually challenge some of these
conventions. The credits that we used are in a sans serif font of various
different colours, such as purple, green and pink. This is a stereotypical
aspect of teen angst as these types of colours connote fun and happiness, which
eventually our character finds by the end of the film. The first few credits
that appear are quite dark but by the end of the credits appearing they are
bright and colourful. This reflects the theme through our film, that things
start out quite hard for the main character but as the film progresses things
get easier and she is able to overcome some of the obstacles she had before.
The way that the titles appear is also significant, as they follow the movement
of objects or characters. This attracts the target audience as it enables them
to understand the actors in the film and who is directing it without them being
distracted from the events in the film entirely.
It highlights mental illness in order to create awareness as we feel that teenagers need to fully understand about what they can feel or others can feel, as it can effect up 10% of teenagers at one time. Teenagers are widely effected by depression and many are unaware of the consequences that can arise from not speaking to someone. it give them an insight into how others may be feeling and how then can help them. Also it allows them to see themselves in another perspective if they're feeling this way, and then they can seek help.
On our poster we would include the title of the film "one night, one life" in large, white and sans serif font, making is visible for the target audience. The main image is 3 shots of the main characters Ash, Darcy and Hellen. Next to each character has a label saying who they are. This will be the main focus for the poster. For example next to Hellen it says 'Queen Bitch', next to Darcy it says 'innocent best friend', and next to Ash it says 'depressed individual'. We included these small labels to the characters because we wanted to relate it to the poster for 'The D.U.F.F' which also used small labels. In the bottom left corner we will have the 'snowball productions' production company logo, which is our own logo and in the bottom right we will have the universal studios logo as that would be our chosen distributor.
Our trailer will have the some of the best parts of the film to give people an insight to the film as well as hooking in the audience. It will include the release date of the film, so our target audience can know when to book their tickets and the actors names so then they will know who stars in the film. It will also include some of Ash's voice overs as its her telly her story. At the end of the trailer it will say the age rating (15) as our film covers some sensitive topics that may not be suitable to expose to younger audiences.
We will it make below the line advertising as it’s cheaper
and more personal to our target audience examples of below the line advertising
that we would think of using would approaches such as banners of stickers,
possibly even brochures. Although our main approach to marketing our film would
be using social media sites such as Facebook, Twitter etc. As we’re targeting a
teenage audience, in our society social media plays a large part in teenagers
lives, therefore I think we would reach a much broader audience this way.
We would release our film in the late summer holidays as
this would enable us to have more effect in attracting our target audience. The
reason for this is that during these holidays teenagers would be off school and
potentially looking for a fun activity to do with their friends or loved ones
such as going to the cinema. We did not want to release the film earlier summer
as we felt that during this period more fun and positive films such as high
school musical, whereas the film that we have created is fun but does also have
a serious message hidden behind it that would be more appropriate for the
darker summer months
As we would be applying for funding through the appropriate
BFI program, we believed it only to be appropriate for our film to be shown
in the BFI London film festival where we would enter the short film contests,
we would choose the short film award program 1 as it recognizes works with a
unique cinematic voice and I believe our film is unique for a teen angst film
with the subject matters covering that of mental health. Which we believe doesn’t get covered very
often with teen angst films, even though it can affect a lot of teenagers.
On our poster we would include the title of the film "one night, one life" in large, white and sans serif font, making is visible for the target audience. The main image is 3 shots of the main characters Ash, Darcy and Helen. Next to each character has a label saying who they are. This will be the main focus for the poster. For example next to Helen it says 'Queen Bitch', next to Darcy it says 'innocent best friend', and next to Ash it says 'depressed individual'. We included these small labels to the characters because we wanted to relate it to the poster for 'The D.U.F.F' which also used small labels. In the bottom left corner we will have the 'snowball productions' production company logo, which is our own logo and in the bottom right we will have the universal studios logo as that would be our chosen distributor.
Our trailer will have the some of the best parts of the film to give people an insight to the film as well as hooking in the audience. It will include the release date of the film, so our target audience can know when to book their tickets and the actors names so then they will know who stars in the film. It will also include some of Ash's voice overs as its her telly her story. At the end of the trailer it will say the age rating (15) as our film covers some sensitive topics that may not be suitable to expose to younger audiences.
