Research Task - Connotations of Film Industry logos.

DreamWorks Logo:

The white colour of the child could connote innocence and purity which could suggest the type of films that DreamWorks produce and distribute. We know that DreamWorks are known for their PG and U rated films, for little children or families to view together. This is furthered emphasised with the child sitting on the moon, a moon connotes night time, darkness and usually the younger the child the more afraid they're of the dark, therefore the night. So you could connote from this that possibly they're (DreamWorks) trying to promote the idea that their films don't include violence, that they won't scare children and that possibly they're like a goodnight story, which is visual, and comforting.

The Serif  white coloured font, again could connote innocence and purity but it also connotes that they're serious, bold in what they do, possibly with what decisions they make on there films, considering the serif font is rather hard to make out and at first glance it can come across as sans serif.  If you think about it a child will need a parental figure someone to help them, guide them through adolescent life, and that's possibly what they're trying to connote, that they or their movies rather will  help you through life, will stay with you, as most child like films have an overall moral within them, and children will watch these movies and learn them from a young age, its taking the place of a parent in that part of growing up.

The connotation of the word 'Dream' is a rather magic and unrealistic, it implies that things can happen, can come true that you would thought possible in ever-day life, in reality. Its the idea that within their films anything could happen, that characters could achieve the impossible, complete life threatening tasks and still survive and on top of that learn a lesson with it. As DreamWorks is targeted at a younger audience, they could be promoting the idea that if you try hard enough, believe with all you have then you can achieve the unachievable, Its a rather magic idea really.

Take Two Productions:

Take Two Productions is a rather simplistic logo, but with the white and black colour scheme it could connote that its rather fancy, or elegant, defiantly for a more grown up audience in comparison to DreamWorks. This could possibly be because its an independent film institution, therefore it won't have the largest of budgets to advertise its company.

The Film strips that are positioned in such a way to present two T's next to each other could connote that they stand alone and that they're independent and the further connotation of the T's being black, really emphasises that they're bold with their film choices, they don't just go with everyone else its a staple, and connotes that they're unique but also have some features that are the same as every film institution.

Universal:

The production companies name "universal" is wrapped around the earth, this could connote that universal is global, international they're everywhere. When you think of earth you can connote power, dominance, life, new beginnings, maybe that is what universal is trying to express with wrapping themselves around the earth, it something out of our control, we cant change mother nature, and no matter what times can change people, people die or leave or move on but earth will always be a solid foundation, and you can infer that is what Universal is trying to say that with their movies, that the worst can possibly happen but their movies will always be a solid foundation in a tough time.

The font is serif, which could connote a calming and happy theme, or feeling. It makes it seem less serious, which could suggest its for a younger audience because its more carefree and contrasts against the intensity of the earth behind it. Also the fact that the lettering has got an undertone of gold throughout it which connotes wealth, superiority, and authority, which you can link with the fact that universal is a rather well known production company around the world so they have quite a lot of freedom when it comes to the types of films they produce because they are successful enough to.

The black background greatly contrasts against the bright white and gold lettering and the earth which has a glow around the edge of it. This helps to make the earth and the name of the production company stand out much more than if it was any other colour. Black also connotes chic and fancy, the production company could possibly be trying to connote that there films are not just simple and 'childish' films, but they came be targeted at a older audience too.


Vertigo Films:

Sans serif font in a black bold writing connotes that this production company is serious with what it produces and provides its audience. Possibly because the company isn't a very well known one.  Therefore it can't afford to take risks or chances, that ultimately might fail, and cost the company a lot of money they don't have to waste.

The red background in contrast to the black bold company name, effectively adds to the connotation of seriousness. Although the connotation of the colour red can also be danger, blood, death, a threat or warning of some kind, so that could possibly be they type of films the production make, and that's what they're trying to put across, Its a very plain and simple logo, which makes a bold statement, which I'm assuming the company was trying to achieve.

Walt Disney Pictures:

 The castle or palace in the background is what every child dreams to grow up in, either that being a prince or princess. It connotes that young children can live their dreams, and that everyone one is a prince or princess. It then has a rainbow going through the castle, and as a child when you saw a rainbow its something magical, it such a mystery to them on how it got there and why its so pretty. The rainbow and castle together can link to theme of fairy tales, which are stereotypically told to young children before they go to bed or when they're upset, its a escape almost like a comfort blanket, when something doesn't go right for them they can be whisked away to a world of magic, and adventures, with handsome princess and beautiful princesses, here Walt Disney manages to play on that idea wonderfully. Its also the types on films Walt Disney are known to produce, young childish films, that are generally animated.

The serif font only helps to encourage the connotation that its for young children, and the curls on the end of the letters leave you to connote the comfort that the movies produce, it's not serious its relaxing and pretty which only advertise the fact that Walt Disney don't produce serious, violent and heavy films they produce light hearted, cheerful magical films. Also the companies name is written in white on the logo which can connote innocent, naivety and purity which most young stereotypical children are seen to be.

Nooran Pictures:

 The little child standing on the edge of a cliff trying to hold this special light in their hand can connote, the curiosity to venture outside of your comfort zone and to take risks. Younger children are very restricted in today's society on what they're actually allowed to do, so it leaves them to be curious of the outside world and what it has to offer, that's generally why children stereotypically like to go on adventures and to explore places they haven't been before.

You then have the yellow moon behind the little child and the yellow sans serif font which provide the only colour on the logo, and therefore stand out more. Yellow and black when together connote some sought of warning, but yellow on its own can connote happiness, and freedom were as black can connote loneliness and death, two rather juxta posing colours that appear on this logo. The sans serif font can connote seriousness and help to further highlight the warning premises that could be behind the logo, but its very bold in what its trying to put across and rather elegant with the type of animation style and simplicity of it. It could suggest that this film company likes to take risks and be more bolder in their choice of films to produce.

Target Audience Task

Demographics:

•  Age:

15-18 years of age

•  Location:

UK and USA

•  Gender:

Female

•  Income level:

Minimum wage

•  Education level:

Secondary- College

•  Marital or family status:

Potentially in a relationship of some kind, but more likely than not, not married and no children.

•  Occupation:

Student

•  Ethnic background:

White British/American

Psychographic

•  Personality:

Stereotypically hormonal, in want of boyfriend/girlfriend, happy , cheerful, sexually confused,

wanting to be someone you're not.  

•  Attitudes:

negative perspective on life, always wanting more or what they don't have, can be ambitious

but at the same time lazy. Blame others for their fault or failures, don't take responsibility. 

•  Values:

Friendship.

Family.

Education.

•  Interests/hobbies:

social media, games, TV shows, films, fandoms.

•  Lifestyles:

Messy, Lazy, creative, self conscience, part time job, still in education.

•  Behaviour

Hate everyone and everything.

Evaluation:

 •Are there enough people that fit my criteria?

 3.5% of the population that is 250 million people in our targeted age group and gender to fit our

criteria. Therfore yes, I think there is enough poeple to fit our criteria

•  Will my target really benefit from my product/service? Will they see  a need for it?
I think that teenagers will benefit from this product, we want our film trailer to have a heavy focus on mental illness, in paraticular depression, and how that can effect young teenagers lifes in today's society, when you have the added pressure of fitting in or not and your status. I  believe our film trailer will hit home for a lot of young people in our society.       

       

•  Do I understand what drives my target to make decisions?

I belive I do, considering I'm a teenager myself I think I would have more understanding of what is going through other teenagers minds then say somone much older than me attempting the task. Therfore making it much easier to make a decision on how to produce the film trailer, and what the target audience which is other teenagers will want to be see done in that trailer, and what will make them think "I really want to go and watch that!".

      

•  Can they afford my product/service?

I would belive so, if they're working a part time job, which sterotypically most teenagers above the age of 16 are then they could afford a cinema ticket.

      

•  Can I reach them with my message? Are they easily accessible?
I belive so, I think the younger generation are more open to mental illness, and overall more
accepting of it. I would say they can be quite easily accessible as the younger generation are more
up to date with technology and how to use it and where to find the latest news on a certain subject,
so advertising it using convergence would be one way to approach our target audience.

Preliminary Task

 

 

Within this Preliminary task we were asked as a group to create a video that incorporated three of the rules that we had learnt in the lesson, these being;

 

1. The 180 degree rule

 

2. The shot reverse shot rule

 

3. The match on action rule

 

From previous experience in GCSE media I had some idea of what the shot reverse shot rule could have been, and it was just a matter of applying my knowledge to a rule for a video. The shot reverse shot rule is when there is some sought of dialogue between characters, to cut from one person speaking to the other. This can create a rather effective scene of dialogue as it allows the audience to see both sides of the story. The 180 degree rule is a sought of an imaginary line or guideline for where the camera is allowed to film the scene, it establishes what side the characters are on either left or right, but once you have established which side the characters are on, they cant switch sides throughout filming the scene so that's where the imaginary guidelines come in handy, as you know you cant pass that 180 degree line when filming the rest of the scene. This helps to create a sense of realism if you were watching someone speak to each other in reality they wont suddenly switch sides right before your eyes, and that's what the 180 degree is trying to prove,  its simply trying to make the film as believable as possible. Finally the match on action rule is to cut a scene on action, when the character is doing something, in our case that could be me reaching my hand out to the door handle to open the door and then we cut to my hand on the handle actually opening the door.  

Film Openings Research Task

Film Openings

Juno:

Setting:In a town surrounded by a lot of houses which is quite rural.

Clothes: casual clothes,  red jacket, jeans, and a t shirt stereotypical teenage clothes. Teenage boys in football outfits with shorts, this is a sterotypical sport played in teen angst films, and seen be worn by Teenage boys.

props:
The teenage girl is drinking a bottle of Sunny D- which you can associate and say is stereotypical of teenagers to drink.

lighting: High key lighting which reflects and connotes a happy tone, and theme to the film.

fonts: Sans Serif font, that are bright pale colours, that attract a younger audience.

Credits: The come onto the screen above the houses along the floor where Juno has been walking in bright pastel coulours, they stand out and are bold, this creates and sets a happy and carefree tone throughout begning of the film.

Characters:
Teenage girl (Juno)- walking across a football field, which ahs young teenage boys playing a football game on, its very centred around this theme. Which is steroypical for teen angst films, to be centred around teenage boys or girl, possbibly in a sexual way.

editing: Animated, you can connote that this is from a teen audience because you associate cartons for children. Also the fact of escapism, that children and teenagers desire.

Camera shots:
Tracking is used within the opening sequence you are moving along with the character of Juno as she is walking across the street and passed all the neighbours and houses that surround her. 

Angles movement:
Birds eye view used in the opening sequence, and the character of Juno looks up directly at us, this could connote that she is thinking or that possibly she likes to break the rules, it could suggest she is a day dreamer, its sterotypical for teenagers to be away in their thoughts.

Music: Happy, carefree music that is upbeat and light hearted, so its not going to be scary like a horror, it will be a 'fluffy' coming of age film.

Easy A:

Setting:
American High School- Stereotypical setting for a teenage angst film to be set.

Clothes:
Casual, quite fashionable clothes such as a Olive wearing as simple green top, layered with a black jacket and jeans and converse shoe, Stereotypical for teenagers to wear.Girls having handbags atatched to their arms and boys with baseball caps on their heads.

props:
Mobile phones, webcams, modern technology that teenagers use often.
Teenage boy riding a skateboard- stereotypical activity and behaviour to be seen by a teenage boy.

fonts:
Sans serif on the lexical "easy" connotes the simplicity, then the Serif font of the "A" to connote how complicated life and growing up, trying to fit in can really be.
Title:
Title placements along with the characters, They're placed carefully where the characters were walking.

Characters:
Teenagers- you have the separate groups the sporty groups, and the druggies.
You have the stereotypes of the guys all the girls lust over, and then the boys all the girls feel sorry for.

editing:
Montage of shots- a series of shots of the high school and the town put together so you get an early impression of what the atmosphere would be like in both of the places, you get a feel for the film and the characters lives early on.

Camera shots:
Tracking of the teenagers around the highschool, the voiceover is cut to the tracking so that as Olive explains what is going on around the school as the camera tracks to that certain place or group of people.
 Close up of the trainers hanging in the tree, which is sterotypical behavior of tennagers in highschool and in a teen angst film, generally you will have at least one bully, someone who causes a lot of pain to others in a teen angst film that is set in a highschool and in any school in reality really.

Music:
Upbeat, happy music with a strong drum beat throughout it, its rather relaxed though at the same time so it the strong vocals and drum beat could connote the troubles and how hard it is to fit in and to get through high school contrasted by the relaxed, upbeat nature to it which could connote excitment, enthusiasm and fun.

sound effects: Voice over, Olive talking about her story about lying and being in high school. Non diegetic music that is upbeat and creates an exited and carefree nature to the film. Layering of sound you have Olives- Main characters voice over with the non diegetic upbeat music in the background, and as the montage of shots are appearing on the screen.


Angus, thongs and perfect snogging:

Setting:
The family are not rich, its a small town so that means that its easier to relate to.

Clothes:
Georgia wearing an stuffed olive costume, with a red turtle neck and, green leggins for a party, which is countertypical of teenager girls to be wearing at a high school party, but Georgia is surrouned by sterotypical girls such as Jazz wearing a devil costume, and Lindsey wearing a black cat costume, that are very revealing and skimpy.
props:
Stereotypical props of teenagers with teddies on the bed, and photos of her and her friends on the walls, her walls are stereotypical girl colours that being pink and green.
Sterotypical party props such as drinks in platic cups and food on plastic plates around the house.

Title:
The title is bold and white, which connotes innosence and purity which can be quite countertypical in a teen angst film.

Characters:
You still have the 'mean girl' group with 'slaggy Lindsey' and the 'popular' girls who she doesn't fit into.
You have the "weirdo's" or the girls who don't fit in to the rest of the croud which in this case would be Georgia.

Editing:
Shot reverse shot when Georgia is running down the street in her olive costume away from the party and you it cuts from a close up of georgias face looking distressed, embarrsed and upset to the a mid shot of the elderly sitting on the bench staring at her and whispering amoungst themselves cut back to Georgia again. This could connte that Georgia is paraniod everyone is looking at her which is sterotypical for most teenage girls, the majorty or teenage girls stereotypically are rather concerned over their apperance.

Camera shots:
You have the bird eye view of when Georgia is running down the streeet and she runs imbetween two people on bikes, and they stop and stair at her for a while.
Tracking of Georgia runing away from the party back home, you follow her journey in a way.

Music: Non diegetic sound, "she's so lovely" by scouting for girls, upbeat in contrast to the situation of Georgia running away form the party she was just in.

sound effects
Amplified sound of the teenage girls laughing as she is running down the street and passing a corner emphasises how silly she is, and makes you feel sorry for, And the synchronous sound of Georgia stamping on her olive costume in a strop is stereotypical of teenagers to do.

Clueless:


Setting: Multiple settings, you have a party at somoneones house which is sterotypical for teenagers to attend, you have the beach packed with teenagers again, all jummping and diving into the water, with the girls laughing and sunbathing on the rocks again sterotypical to see in a teen angst film.

Clothes:All the teenage girls at the beach wearing their bikins showing a lot of skin, and wearing high heeled platforms. With hair tighs or Alice bands in their hair.
Mathching oufits that colour cordinated and are very smart, as their school clothes.

props:
Rather old mobile phones, that are large and hard to be discrete about, this connotes that the movie is not set in todays society where poeple have iphones, that are small and discrete. It's not a modern film.

Characters:
you have the popoular girls, and boys that go out to partys have a lot of fun and are constantly with their frends and in some type of group.
Rather posh, and have a lot of money.

Editing:
Cross cutting from the scene at the beach to the party to the car and back again, showing us what they have been up to all summer, its almost presenting us a visual diary of what the students at highschool have been up to throughout the summer break, what they do for fun so we can understand and try and connect with them a little more before the film really starts.

Camera shots and angles:
High angle of a group of teenagers in a car driving down a rode togther, messing around and laughing, this is sterotypically seen in American Teenage angst fillms, because most students within teen angst films can drive, and its usuallt the popular group that all go in the same car togther and mess about on the way to a party or school, trying to look 'cool'.
Handheld camera is used when they're all at a party, and its rather blurry to connoting that the person holding the camera is at the party dancing and jumping to so what they're filming isn't compltley clear.

Music:
Non diegetic Alternative punk rock music, rather "badass" or "Kickass", this is rather steotyipcal for teenagers to listen to, generally it can make them seem tough or cool which most sterotypical teenagers aspire to be.


sound effects:


Non diegetic voice over, whilst showing all of the secenes that thye have been up to, such as the beach and driving in their car, going to parties.
Amplified sound of the car tire screaching against the road, connoting how rebelious and dangerous teenagers can be when it comes to showing off, it tells us that they're driving quite fast and not paying much attention to what's going on around them.

Title:
Sans font, connotes that is very serious and the pink and green are sterotypical male and female colours, the pink and green are rather vibrant colours That give off a rather retro and 90's vibe to the film. The letters "L" in the title are both capatalised where as the rest of the title is not apart from the "C". This connotes the stupidity and ignorance that some teenagers can have, and it emphaises the title "Cluless" even more. 

Wild child:


Setting:
The teenage girls bedroom, which is neat and tidy everything has a place, which is sterotypical of a teeange girls bedroom.
The calander with drawing and writing scribbled across it hanging on the wall surrounded by photos 

Clothes:
White night gown and skimpy pink night gown, which is quite revealing, and shows a lot of skin.
Manicured finger nails- again sterotypical for teenage girls to care a lot for their appreance.

props:
 Earphones, connoting that this film is rather modern, its also rather sterotypical to see young people with heaphones in their ears blaring music out of them really loud and ignoring the outter world around them.

Characters:
The young female teenager, who is lazy but very pretty, cares a lot about her apperance sterotypical blonde long hair.

Editing:
Title swipes onto the screen both parts of the title comming form either end to come togther in the middle. With an added effect of the title glistening and the breaking into small pieces,  possibly connoting that it was fragile and the glisting could connote power and wealth.

Camera shots and angles:
Zooms into The main teenage girl, lying alseep in bed, which is steroytopical of most teenagers they generaly like their sleep quite a lot. 

Music:
Calming and relaxing soft music, complimtented with the sound of the sea crashing against the shore.
Turns into pop music, that is rather upbeat and rushed, connotes that the main character is late for something or something went wrong, its sterotypical for teenagers to be late when it comes to waking up or getting out of bed, and then rush aorund to try and get everything done in time.

sound effects:
The diegetic sound of the main character shouting "Shit" is sterotypical for most teenagers, its usual for most teeangers to swear in todays society. That sought of language is quite commonly found in teen angst films.
Non diegetic synchronous sound effects of the ttile glistning and then smashing into little peices.

Title:
In Sans font, gold and pink lettering, this could connote pupularity, royalty, authority and power it could also connote wealth of some kind. Pink is a sterotypical girl colour. 


The Breakfast Club:

Setting:

 High school, desserted nobody is there.

Clothes:
 The "good girl" is wearing smart clothing, with her hair styled perfectly how she wants it, and make up on.
Wearing a bobble hat and jacket. Quite casuual looking.
The "Jock" is wearing a football jacket, jeans causal clothing but what would have been considered fashionable back then.
The "badass"  is wearing sunglasses, a large red scarf, a long trench coat with a flannel t-shirt and white top.
The "Emo/emotional wreck" she is wearing a long dress top and a winters coat.

props:
Clothes falling out of lokers, writing scribbled and scracthed into benches and desks, all sterotypical aspects of an american high school in a teen angst film.

Characters:
You have one of most of the teenage steroytypes in this film, you have the "good girl", "the emotional reck/emo" the "jock" and the "troublemaker".

Camera shots and angles:
Low angle of the high school, connotes the significance of this school, and the authority it has over us and the students who attend there.
 Panning down a locker with an arrow on it atached to a rope, and contaning an homophobic message scribbled across it- sterotypical bulling in a teen angst film.

Music:
 Rock music with a distincitive drum beat, creates a "badass" feel to the movie before its begun. Rather upbeat.

sound effects:
Voice over - non diegetic sound to tell us more about the movie, gives us a feel for the characters that will be involved and provides us with information about the highscool, and why the charcaters are there.

Title:

Sans font, large yellow wrting, connotes a serious tone to the movie, yellow connnotes a warning but also it can connote happyness which is sterotypically associated with teen angst films, usually there is some drama within the begining or middle, and then it resolves itself in the end and everyone is happy again.

Editing:
Transition from the black screen to it smashing and showing the location of the highschool. which also emphasises the badass theme that may run througout the rest of the film.
Montage of shots of the high school, all the classrooms and hall ways, giving the audience a feel of what the school is really like, what it looks like before the film really begins, so we can start guessing what kinds of characters will be within this movie.