Research Task - Connotations of Film Industry logos.

DreamWorks Logo:

The white colour of the child could connote innocence and purity which could suggest the type of films that DreamWorks produce and distribute. We know that DreamWorks are known for their PG and U rated films, for little children or families to view together. This is furthered emphasised with the child sitting on the moon, a moon connotes night time, darkness and usually the younger the child the more afraid they're of the dark, therefore the night. So you could connote from this that possibly they're (DreamWorks) trying to promote the idea that their films don't include violence, that they won't scare children and that possibly they're like a goodnight story, which is visual, and comforting.

The Serif  white coloured font, again could connote innocence and purity but it also connotes that they're serious, bold in what they do, possibly with what decisions they make on there films, considering the serif font is rather hard to make out and at first glance it can come across as sans serif.  If you think about it a child will need a parental figure someone to help them, guide them through adolescent life, and that's possibly what they're trying to connote, that they or their movies rather will  help you through life, will stay with you, as most child like films have an overall moral within them, and children will watch these movies and learn them from a young age, its taking the place of a parent in that part of growing up.

The connotation of the word 'Dream' is a rather magic and unrealistic, it implies that things can happen, can come true that you would thought possible in ever-day life, in reality. Its the idea that within their films anything could happen, that characters could achieve the impossible, complete life threatening tasks and still survive and on top of that learn a lesson with it. As DreamWorks is targeted at a younger audience, they could be promoting the idea that if you try hard enough, believe with all you have then you can achieve the unachievable, Its a rather magic idea really.

Take Two Productions:

Take Two Productions is a rather simplistic logo, but with the white and black colour scheme it could connote that its rather fancy, or elegant, defiantly for a more grown up audience in comparison to DreamWorks. This could possibly be because its an independent film institution, therefore it won't have the largest of budgets to advertise its company.

The Film strips that are positioned in such a way to present two T's next to each other could connote that they stand alone and that they're independent and the further connotation of the T's being black, really emphasises that they're bold with their film choices, they don't just go with everyone else its a staple, and connotes that they're unique but also have some features that are the same as every film institution.

Universal:

The production companies name "universal" is wrapped around the earth, this could connote that universal is global, international they're everywhere. When you think of earth you can connote power, dominance, life, new beginnings, maybe that is what universal is trying to express with wrapping themselves around the earth, it something out of our control, we cant change mother nature, and no matter what times can change people, people die or leave or move on but earth will always be a solid foundation, and you can infer that is what Universal is trying to say that with their movies, that the worst can possibly happen but their movies will always be a solid foundation in a tough time.

The font is serif, which could connote a calming and happy theme, or feeling. It makes it seem less serious, which could suggest its for a younger audience because its more carefree and contrasts against the intensity of the earth behind it. Also the fact that the lettering has got an undertone of gold throughout it which connotes wealth, superiority, and authority, which you can link with the fact that universal is a rather well known production company around the world so they have quite a lot of freedom when it comes to the types of films they produce because they are successful enough to.

The black background greatly contrasts against the bright white and gold lettering and the earth which has a glow around the edge of it. This helps to make the earth and the name of the production company stand out much more than if it was any other colour. Black also connotes chic and fancy, the production company could possibly be trying to connote that there films are not just simple and 'childish' films, but they came be targeted at a older audience too.


Vertigo Films:

Sans serif font in a black bold writing connotes that this production company is serious with what it produces and provides its audience. Possibly because the company isn't a very well known one.  Therefore it can't afford to take risks or chances, that ultimately might fail, and cost the company a lot of money they don't have to waste.

The red background in contrast to the black bold company name, effectively adds to the connotation of seriousness. Although the connotation of the colour red can also be danger, blood, death, a threat or warning of some kind, so that could possibly be they type of films the production make, and that's what they're trying to put across, Its a very plain and simple logo, which makes a bold statement, which I'm assuming the company was trying to achieve.

Walt Disney Pictures:

 The castle or palace in the background is what every child dreams to grow up in, either that being a prince or princess. It connotes that young children can live their dreams, and that everyone one is a prince or princess. It then has a rainbow going through the castle, and as a child when you saw a rainbow its something magical, it such a mystery to them on how it got there and why its so pretty. The rainbow and castle together can link to theme of fairy tales, which are stereotypically told to young children before they go to bed or when they're upset, its a escape almost like a comfort blanket, when something doesn't go right for them they can be whisked away to a world of magic, and adventures, with handsome princess and beautiful princesses, here Walt Disney manages to play on that idea wonderfully. Its also the types on films Walt Disney are known to produce, young childish films, that are generally animated.

The serif font only helps to encourage the connotation that its for young children, and the curls on the end of the letters leave you to connote the comfort that the movies produce, it's not serious its relaxing and pretty which only advertise the fact that Walt Disney don't produce serious, violent and heavy films they produce light hearted, cheerful magical films. Also the companies name is written in white on the logo which can connote innocent, naivety and purity which most young stereotypical children are seen to be.

Nooran Pictures:

 The little child standing on the edge of a cliff trying to hold this special light in their hand can connote, the curiosity to venture outside of your comfort zone and to take risks. Younger children are very restricted in today's society on what they're actually allowed to do, so it leaves them to be curious of the outside world and what it has to offer, that's generally why children stereotypically like to go on adventures and to explore places they haven't been before.

You then have the yellow moon behind the little child and the yellow sans serif font which provide the only colour on the logo, and therefore stand out more. Yellow and black when together connote some sought of warning, but yellow on its own can connote happiness, and freedom were as black can connote loneliness and death, two rather juxta posing colours that appear on this logo. The sans serif font can connote seriousness and help to further highlight the warning premises that could be behind the logo, but its very bold in what its trying to put across and rather elegant with the type of animation style and simplicity of it. It could suggest that this film company likes to take risks and be more bolder in their choice of films to produce.