When deciding our production company logo with had several
suggestions such as; A.R.E productions and life productions, however we felt
that these were not very effective as the first one was simply a combination of
our initials and the second had no particular meaning. From this we came up
with ‘Snowball Productions’. We settled on this because we liked the idea of
combining the snowball effect – where things start off small then gradually get
bigger with our film. We combined this with linking the snowball effect to
depression - the fact that if our main character Ash kept everything to herself
and did not seek help then things will gradually get worse and worse.
Now that we had the name of our production company we had to
create a logo in order to reflect this message in some way. The logo on the
left is the first attempt. We used the idea of a snowball rolling downhill
which would cause it to get bigger as it gathered up more snow. We then needed
a clear and particularly large title so that our audience knew which production
this film was. The way that we incorporated the title would be that we used
capitalised sans serif font at the same angle of the ‘hill’ behind the
snowball, with a thick black line above it, which almost creates the illusion
of the snowball moving at a significant speed. We kept the logo in black and
white as we thought that this would be most effective, as the white connotes
the innocence and sweetness of our character Darcy and the black connotes
sadness and depression that could be linked to her best friend Ash. The
contrast of these two colours could show how they are total opposites. On the
right is our final production company logo. The ways in which we changed this
from the previous one would simply be the fact that we made the ‘hill’ or block
3 dimensional. This created dimension which we thought looked more effective as
it didn’t just look like a random black block anymore. 
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