USP and Target Audience:
Our USP in our film is the fact that our film is based
around a mental illness, that being depression.
From looking at other Teen Angst Films such as Angus Thongs and Perfect
Snogging, Wild Child, Mean girls etc..
You can see that the main focus is either girl drama or boyfriend drama; this
is not what our film will be based around. It will be about a Girl called Ash
who has suffered from depression since she was 14 now being 16, how she has
coped with this and kept going, and then finally how her life changes for the
better, it’s more of a journey with a character rather than drama. Statistically
around 10% teenagers can be affected from depression at one time, although not
very many people are aware of the terrible effects it can have on the
individual psychically and emotionally. This is where our film comes into
action. Our film will highlight the affects the disorder can have on young
people, how dangerous and serious it actually is, but it will also focus on the
positives, promoting the message that depression isn’t forever, you can move on
from it and find happiness again, it will hold a lot of hope within it when it
comes to that message being put across.
Our films Target audience is Teenagers from the age range of
15-18 females. We chose our gender to be
female because stereotypically they’re the people to watch Teen Angst films. We’re making our target audience female
because they will be able to relate to our characters as they’re too female, it
will appeal to a target audience of teenagers because it will include the
stereotypical conventions that can be associated with teenage life, such as the
awkwardness and embarrassment of first experiences and social interactions, it
will be set in a high school, you will have the mean girl, Helen.
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